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Mike Kujawski's Blog | Navigating Digital Disruption Posts

My renewal of blogging vows

As you’ve likely noticed through my horrendously inconsistent blog post schedule, I’m not exactly one to stick to a  formula for blog post frequency. I write when I feel like it. For the record, I feel like writing every day and I do write nearly every day, just not usually on here. You see, most of my writing on this topic occurs in client deliverables, especially this time of year (last fiscal quarter for our clients). It’s no excuse , I know. Plenty of great minds out there manage to find the time to pump out quality blog content non-stop, but I’ve come to realize that that’s not necessarily my role, nor is it the purpose of this blog.

Location sharing: Curse or a blessing?

Having travelled through 3 Asian countries in the last week , I’m amazed at the amount of people now participating on location based social networks. The stats still show that it is a small minority of overall social network users, however usage is growing at an increasingly faster rate.

When i travel, whether it’s business or pleasure, I always try my best to find hidden little alleyways and cafes outside the reach of mainstream tourists. To my surprise, upon doing exactly that in numerous locations over the past week, i was shocked to find that the majority of places i went to, no matter how obscure, had someone “check-in” already on either Foursquare, FB places, or Gowalla. Some even leaving quite useful tips such as local lingo to get a better deal or portion of satay.

Understanding Social Media

I have added a new first step to my strategic social media engagement process. It involves educating key senior stakeholders within your organization as to what social media actually consists of. Without this, I am convinced that your journey towards successful use of the digital space will be unnecessarily difficult.

Put simply, you need to ensure that key senior stakeholders as well as everyone involved in the initiative that you’re about to undertake  have at least a high-level understanding of the current digital landscape, including statistics, trends, and implications of both engaging and not engaging.