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Tag: Blackberry

The State of Mobile in the Canadian Government

Ok, the title may be a stretch, but I have put together a quick visual presentation of current government mobile apps and websites based on the input I received on my mobile government wiki. Why did I do this? I figured it might help some of you govies strengthen your case for mobile by showing what others have already done. Government organizations often like to follow the leader rather than lead (doesn’t apply to all of course , the leaders know who they are).

CMA Mobile Marketing Conference Debrief

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways:

  • Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please read that again.
  • 3/10 Canadians have smartphones, however the key thing to pay attention to is the drastically rising adoption rate (over 90%/year).
  • 9/10 high income earning Canadians have smartphones.
  • 50% of Twitter use occurs on mobile devices.
  • On average, Americans spend 3 hours a day on their mobile device.
  • Half of all local searches occur on a mobile device.
  • The definition of mobile has evolved. Focus should be on understanding that people want contextually relevant content on the go.
  • Magic mirrors are coming. Watch “The Future of Screen Technology“.

Why you need to focus on mobile right now

I recently switched smartphones (now representing 50% of the worldwide cell phone market) from RIM‘s Blackberry Storm to Apple’s iPhone 3GS. Why did I do it, and more importantly why should you care?

The first reason is simple. On November 5th, 2009 Telus released the iPhone, finally taking the Canadian network monopoly away from Rogers (i.e. not my provider of choice to put it lightly).