Skip to content

Tag: business intelligence

Track and filter live event hashtag tweets in 60 seconds

Published by Mike Kujawski on May 2, 2011

This week’s “Learn in 60 Seconds” video demonstrates how to track multiple event hashtags in real-time and then filter them, also in real-time. The tool is Tweetdeck, which can be downloaded for free. The sample live event I chose for the video is the 2011 Canadian Federal Election, which happens to be taking place as I write this.

Continue readingTrack and filter live event hashtag tweets in 60 seconds

Gatorade Mission Control = True Business Intelligence

Published by Mike Kujawski on April 17, 2011

I know I sound like a broken record whenever I stress the importance of monitoring social media as a form of business intelligence, so instead I thought I’d share this video with you. Surprisingly I only saw it for the first time at the #social2011 conference in Boston, but it’s been around for a while. More importantly, Gatorade has been actively listening and engaging at a strategic level like this for some time. Humour me for a second, and let’s imagine government departments here in Canada had rooms like this set up to monitor their programs and initiatives. Waste of time or the obvious future?

Continue readingGatorade Mission Control = True Business Intelligence