I was recently asked the question “how will we know if we have achieved success in our social media engagement?” (i.e the age old ROI issue) by a someone from my client’s senior management team. The only problem was that it was a closing rhetorical question for which they did not actually want to hear a response at that particular moment.
Tips, Insights, and Occasional Rants On Digital Culture, Social (Behaviour Change) Marketing, and the Modern Social Media Landscape