Once in a while I like to analyze various search trends taking place in my industry. I do this primarily to see which terms are sticking and to gauge demand for specific business offerings. I first predicted a drastic rise in interest for “social media monitoring” information 4 years ago. Search for the term has been steadily growing year-by-year ever since, however you don’t have to be Nostradamus to know that with the obvious growth of social media, a natural first step for organizations was going to be to “listen” and see what’s going on before jumping in.
Tips, Insights, and Occasional Rants On Digital Culture, Social (Behaviour Change) Marketing, and the Modern Social Media Landscape