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Tag: google insights

Social Media Experts, Gurus, Consultants & Strategists

Here’s my take on the brief history of demand for social media expertise:

  • Back in late 2007, proactive organizations started frantically searching for someone to help them with all this social media “stuff”. They searched for the first thing that came to their mind, “social media expert“. “Surely, there must be an expert out there” , they though.
  • Then in early 2008, the real rush came in as the field became more legitimate and the term “social media consultant” emerged.
  • Mid-2009 saw a sharp rise in search for the term “social media guru” as certain powerful personal brands emerged that apparently knew everything at an almost enlightening level.
  • Late 2009 witnessed a demand in search for “social media strategist” , as certain people realized that the preceding three terms were often being used (with a few exceptions) by hobbyists capitalizing on this trend.

Government obsession with newspaper coverage

I asked a senior government communications employee for their communications objectives the other day. Their response was ” to be on the cover of The Globe & Mail” (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen” (our nation’s capital newspaper). When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative) .

This is usually the time that I take a deep breath…