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Tag: search

If This Then That. When Google isn’t enough…

We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line┬ápopulation of 2.3 billion people searching for things daily. That being said, search ┬ástill requires you to input a decently thought out query and fine-tune it as you go along. Yes, this is far more convenient than anything we had in the past, however with the sheer amount of things we search for, finding efficiencies in the process will be essential over the next few years.

Identify search engine keywords used by your target audience in 60 seconds

This week’s “Learn in 60 Seconds” video is ready to go. The Lesson? How to identify search engine keywords used by your audience in 60 seconds. I personally think that Google Insights for Search is one of the most under appreciated free marketing research tools out there. I can’t teach you all that much in 60 seconds about this one, but hopefully enough to get all of you newbies interested. Stay tuned for another more “advanced” video about this tool down the road.

Government obsession with newspaper coverage

I asked a senior government communications employee for their communications objectives the other day. Their response was ” to be on the cover of The Globe & Mail” (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen” (our nation’s capital newspaper). When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative) .

This is usually the time that I take a deep breath…