We all know “googling” things in 2013 is ubiquitous. Once you throw in Bing, Yahoo, and the multitude of niche search engines you get roughly 92% of the world’s on-line population of 2.3 billion people searching for things daily. That being said, search still requires you to input a decently thought out query and fine-tune it as you go along. Yes, this is far more convenient than anything we had in the past, however with the sheer amount of things we search for, finding efficiencies in the process will be essential over the next few years.
Tips, insights, and occasional rants on the modern digital landscape and its impact on government communications, marketing, service delivery, and citizen engagement.