Ever since the early days of Twitter hashtag use, major events had organic hashtag communities form around them (essentially back channel discussions). Over the years, as the use of Twitter grew among brands and organizations, the use of top-down branded hashtags became increasingly common. Fortunately, thanks to the confusion and audience dilution this led to (e.g. NBColympics, ABColympics, CocaColaOlympics, etc…) most major events still see a community grown hashtag emerge as the victor for the main discussion. Of course this now applies to nearly all industry related hashtags unless of course a particular organization or brand pioneered a specific topic.
For those of you that still find it hard to determine which hashtag to use to reach an audience following a specific event, I have created a short video tutorial demonstrating a free tool called Hashtagify.me , which allows you to do this. Enjoy.
A few years ago, I created a series of short 1-minute video tutorials explaining how to use specific features of various social tools out there. This was partly out of experimentation and partly because I kept getting asked similar questions over and over again via email. It’s much easier to point to a video of course.
It’s now 2016, and plenty has changed in the tools landscape. I’ve therefore decided to update existing ones and create some additional video tutorials for popular questions that I receive. To keep editing time to a minimum (and thus allow me to post more), I’m not going to impose a 1 minute time restriction on myself this time. I will aim for 5 minutes (give or take a few).