Over the last few years, the field of search engine optimization has come a very long way. While I do not specialize in the field of SEO, I feel that I have gained a strong knowledge of the subject matter through work on various online marketing strategies and personal interest. One thing I quickly realized, is that you have to be up-to-date and on the cutting-edge at all times due to the constant evolution of search engine algorithms, programming languages, CMS software, social media networks and a multitude of other factors. To stay ahead of the game I subscribe to numerous SEO feeds for the latest news, however I have always been a fan of one-stop-shops. That being said, I never really found an SEO software solution that I really liked, what I did find was SEOmoz.org.
This website could not be any easier to use. They offer a plethora of FREE tools for quick SEO audits, keyword research and web visibility analysis. While I realize they are not perfect and are a far cry from an in-depth SEO expert analysis, these tools are a great time-saving aid for beginners and experts alike. In fact, I gained so much time efficiencies using these tools that I decided to give their Premium Membership a test-run to gain access to some of their more advanced tools. I love them even more! Most of you however, will be perfectly content with the FREE tools offered to everyone. Try them out on your organization’s website to see how you rank and what areas you can improve on!
Why is this important to marketers?
I shouldn’t really have to answer this for you. No matter how good you are and what your reputation is offline, an online presence has become mandatory for success. It has become increasingly difficult to break out of the clutter, hence why SEO has become a standard practice for many organizations. For those of you that cannot afford an expert for whatever reason or simply have a small project of your own, I think SEOmoz is a great place to start.