Tips, insights, and occasional rants on the modern digital landscape, disruptive technology, behaviour change, and marketing for social good.

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Grok Owns the Conversation: What a Social Network Analysis of the Iran/Israel/US War Reveals About AI and Crisis Discourse
Are Canadians Leaving X for Threads and Bluesky? Implications For Public Sector Organizations.
How Meta’s Changes to Content Moderation Might Impact Canadian Government Organizations
How Adopting Content Provenance Standards Can Help Government Organizations in the Fight Against Mis- and Disinformation
Canadian Government AI Chatbots: A Natural Next Step or Destined to Fail?
Social (Behaviour Change) Marketing Statement of Ethics
The Convergence of Citizen-Centric Concepts in the Canadian Government: Marketing and User-Centered Design.
Operational Transparency in Social (Behaviour Change) Health Marketing