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Month: May 2012

Finally some 2012 Statistics for the African Mobile Phone Market

Published by Mike Kujawski on May 30, 2012

Back in March of 2009 I wrote a post entitled “Latest mobile phone statistics from Africa and what this means” based on a report that had come out from Blycroft Publishing tracking 2008 African mobile phone market stats. The findings back then were already profound, as were the overall anticipated trends. That post alone, to this day, still brings in a great deal of traffic to my blog (via Google of course). Clearly there is an appetite for information on this topic. As a result, I’ve also been getting numerous inquiries asking for more up to date info.  I’ve been referring people to the publisher of the report in the interim, however I can finally say that the wait is over. The 2012 African Mobile Factbook can be downloaded here. Be patient with the little survey that you have to fill out to get it, it’s not exactly user friendly but it’s worth the effort.

Continue readingFinally some 2012 Statistics for the African Mobile Phone Market

Social Media Defined. Boring but Necessary.

Published by Mike Kujawski on May 2, 2012

Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement.

The  key problem I see now is people using the broad term “social media”  when in fact  they mean either “social media tools” or “social media engagement’. Rarely do they mean both. This simple little difference is in my opinion the reason why there is such a massive social media knowledge gap in plenty of organizations. Proper context is simply lost in translation.

Continue readingSocial Media Defined. Boring but Necessary.