I often get asked how I structure my actual written strategic social media engagement plans when working with a public sector or non-profit organization. The answer unfortunately is “it really depends”.
Over the years I have continually tried to update and improve my Strategic Social Media Engagement Workbook based on what I learned from my actual experiences consulting for a variety of organizations from those sectors. This workbook however was always only meant to serve as a guide to help my workshop participants think strategically and create a framework for their soon to be developed plans. By no means was this workbook ever meant to be the be all and end all process for social media planning, nor was it meant to be an actual outline of what a written report should look like.