Almost two years ago now I wrote a blog post entitled “Gamification can change behaviour. I have proof“. Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues. Last spring, I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). I ended up delivering the resulting presentation attached below at the 2013 MARCOM Annual Forum. I have attached sources wherever possible and tried to only include statistics from sources that used a statistically significant sample size. Be sure to check out the two published academic papers I found on the topic:
- From Game Design Elements to Gamefulness: Defining “Gamification“
- MDA: A Formal Approach to Game Design and Game Research
Enjoy and please let me know if I am forgetting to reference anyone.
->@mikekujawski: Gamification: Silly fad or important trend for marketers? http://t.co/Dre2mPzK3Y
Gamification: Silly fad or important trend for marketers?: Almost two years ago now I wrote a blog post entitl… http://t.co/mc4160hAUL
Gamification: Silly fad or important trend for marketers? http://t.co/xtjrE3G7HZ
Gamification: Silly fad or important trend for marketers? http://t.co/qhVwgpOJM7
#Gamification: Silly fad or important trend for marketers? http://t.co/7a90Ft4muH #cmo #marketing
Finally had a chance to upload my presentation on #Gamification to SlideShare: http://t.co/v0MSCU9yR4 #marketing #mobile #goc
Want to earn 50 knowledge points? Check out @mikekujawski’s presentation on #Gamification: http://t.co/HtD7waKzQd #marketing #mobile #goc
RT @G_C_R: Want to earn 50 knowledge points? Check out @mikekujawski’s prez on #Gamification: http://t.co/aVKJuDTJnc #marketing #goc
Gamification: Silly fad or important trend for marketers? « Public Sector Marketing 2.0 http://t.co/y3M7pWAz0A