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Gamification: Silly fad or important trend for marketers?


Almost two years ago now I wrote a blog post entitled “Gamification can change behaviour. I have proof“. Since that time, I have become even more interested in this emerging trend and its potential applicability towards societal issues. Last spring,  I decided to do some additional research on the topic and create a visual presentation derived from various materials available publicly on the web (both academic and commercial). I ended up delivering the resulting presentation attached below at the 2013 MARCOM Annual Forum. I have attached sources wherever possible and tried to only include statistics from sources that used a statistically significant sample size. Be sure to check out the two published academic papers I found on the topic:

Enjoy and please let me know if I am forgetting to reference anyone.


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