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Month: February 2015

How to Measure the Performance of your Government Social Media Initiative

This post is based on a comment I left on the following OECD blog post the other week : Measuring government impact in a social media world

One thing I like to do off the bat when working on social media performance reporting for my government clients, is to differentiate between three basic levels of reporting (inspired by some Altimeter Group research) depending on which level of the organization I am working with (using the Canadian federal government structure as an example).

These are as follows:

  1. Business Metrics (e.g. Reputation) –>For executives and senior managers (DG’s, ADM’s and DM’s)
  2. Social Media Analytics (e.g. Share of Voice/Digital Footprint) –>For business unit stakeholders (Senior Managers and Directors)
  3. Engagement Data (e.g. Re-tweets) –>For community managers (Officers and Managers)

Notes from the Digital Governance Forum (#DGF15)


Hey folks, so I got back from my 10-day Vipassana Meditation Retreat last week and must say i feel fully re-charged, super-positive and healthier than ever. Overall it was an absolutely life-changing experience. For any of you interested in finding out more about what it was like, I’d be more than happy to chat about it offline.

In the meantime, I wanted to share my rough notes with you from the Digital Governance Forum, which I attended this past week here in Ottawa.