Skip to content

Author: Mike Kujawski

Social Media Defined. Boring but Necessary.

Published by Mike Kujawski on May 2, 2012

Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement.

The  key problem I see now is people using the broad term “social media”  when in fact  they mean either “social media tools” or “social media engagement’. Rarely do they mean both. This simple little difference is in my opinion the reason why there is such a massive social media knowledge gap in plenty of organizations. Proper context is simply lost in translation.

Continue readingSocial Media Defined. Boring but Necessary.

My thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada

Published by Mike Kujawski on May 2, 2012

Even as an external consultant, every year I very  much anticipate the Clerk’s Annual Report. It’s usually full of solid guidance quotes and it gives a good sense of some of the challenges faced in the prior year (albeit carefully written).

This year, my favourite excerpts are as follows:

“…the traditional relationship between government and citizens continues to evolve. Enabled by instantaneous communication and collaboration technologies, citizens are demanding a greater role in public policy development and in the design and delivery of services. They want greater access to government data and more openness and transparency from their institutions”.

Continue readingMy thoughts on the Clerk’s 19th Annual Report to the Prime Minister on the Public Service of Canada