Skip to content

Category: Social Media

Catching my breath…

Published by Mike Kujawski on October 9, 2012

Every once in a while  I have one of those months where it seems I spend more time on planes than on the ground. September was one of those months for me, 34,534 kilometres to be exact. Needless to say, I’m happy to be back and adjusted to one consistent time-zone.

As I’ve written before in my post “How I learn“, one the big benefits of travelling and speaking to different industries for me is absorbing knowledge from others. Last month, in addition to holding my own seminars and workshops in various cities, I had the privilege of speaking at the following events that fell completely outside of my own industry:

As usual, whenever possible I made an effort to stick around for the day and attend as many sessions as possible. Topics ranged from sustainable resource extraction and small business micro-agriculture, to low-cost re-constructive dental surgery techniques for at-risk populations.

Continue readingCatching my breath…

Social Media Defined. Boring but Necessary.

Published by Mike Kujawski on May 2, 2012

Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing” and corresponding terms such as social marketing, social media marketing, and social media engagement.

The  key problem I see now is people using the broad term “social media”  when in fact  they mean either “social media tools” or “social media engagement’. Rarely do they mean both. This simple little difference is in my opinion the reason why there is such a massive social media knowledge gap in plenty of organizations. Proper context is simply lost in translation.

Continue readingSocial Media Defined. Boring but Necessary.

Guideline for External Use of Web 2.0 in the Government of Canada

Published by Mike Kujawski on November 22, 2011

After years of hearing  “it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0  is now public.

Here is an excerpt from Tony’s speech:

“Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls. They can be used for various purposes including recruitment, emergency communications, and service delivery. They also help provide valuable information to the public, stakeholders, and act as tools for consultations.

Continue readingGuideline for External Use of Web 2.0 in the Government of Canada