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Category: Statistics

Social Media Revolution 2011 – The new Erik Qualman video

Published by Mike Kujawski on June 21, 2011

Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. I have used various versions throughout the years in my presentations, however not so much over the last few, due to the simple fact that many of them were being over-played and over-hyped. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become.

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CMA Mobile Marketing Conference Debrief

Published by Mike Kujawski on April 17, 2011

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways:

  • Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please read that again.
  • 3/10 Canadians have smartphones, however the key thing to pay attention to is the drastically rising adoption rate (over 90%/year).
  • 9/10 high income earning Canadians have smartphones.
  • 50% of Twitter use occurs on mobile devices.
  • On average, Americans spend 3 hours a day on their mobile device.
  • Half of all local searches occur on a mobile device.
  • The definition of mobile has evolved. Focus should be on understanding that people want contextually relevant content on the go.
  • Magic mirrors are coming. Watch “The Future of Screen Technology“.
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A few updates and learnings

Published by Mike Kujawski on November 6, 2010

This last month of October has been quite eventful for me in terms of work and travel. Some of the organizations I was privileged to work with on various elements of strategic digital engagement include:

  • Treasury Board
  • City of Hamilton
  • Canada Health Infoway
  • Baycrest
  • Ministry of Natural Resources (Ontario)
  • Government of Manitoba
  • Government of Alberta
  • Government of Saskatchewan

A few things I learned last month:

  • Mobile is finally creeping onto the radars of senior management. I know it may not seem like it to most public servants, however there are plenty of initiatives currently underway that should be launching over the course of the next year. To date, the largest list of mobile initiatives I have managed to collaboratively compile within the Canadian Government can be found on www.mobilegovernment.ca
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