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Mike Kujawski's Blog | Navigating Digital Disruption Posts

Google now offering FREE branded YouTube channels for government orgs

Published by Mike Kujawski on November 9, 2009

A few of my contacts at Google (i.e. owners of YouTube) have recently informed me that the branded YouTube channel (formerly $50,ooo to setup), is now being offered for free to all government departments (this includes the Canadian Government of course).

What’s the difference between a branded and non-branded channel?

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Government obsession with newspaper coverage

Published by Mike Kujawski on October 21, 2009

I asked a senior government communications employee for their communications objectives the other day. Their response was ” to be on the cover of The Globe & Mail” (our national Canadian newspaper). A few weeks ago another client gave me a similar response: “To have an article written about us in the Ottawa Citizen” (our nation’s capital newspaper). When I asked them about their digital presence, they replied that they already have a website (which by the way, appeared on the 8th Google search result page for the most important key phrase relating to their initiative) .

This is usually the time that I take a deep breath…

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