Whenever I work with a new client, I always enjoy the “internal document/material review” phase quite a bit as I get to learn a great deal about the organization in a short period of time. Part of the process is of course digging through content on the client’s website. In the case of the Canada Mortgage and Housing Corporation (CMHC), among numerous other things, I managed to find some useful consumer home buying widgets:
Tips, insights, and occasional rants on the modern digital landscape, disruptive technology, behaviour change, and marketing for social good.
The whole time I was watching the riots after the game in Vancouver from my Regina hotel room, I couldn’t help but think of how easy it will be for Seth Myers on SNL to do his