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Tag: marketing

Canada’s only Public Sector & Non-Profit Marketing Forum

Published by Mike Kujawski on May 25, 2011

Next week is a big week for us as it’s the second year that CEPSM is running the MARCOM Annual Forum, which was formerly run by CMG Canada (now part of CEPSM). For all of you newbies, the MARCOM Annual Forum is the only event in Canada that caters specifically to government, non-profit and association marketers and communicators.

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CMA Mobile Marketing Conference Debrief

Published by Mike Kujawski on April 17, 2011

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways:

  • Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please read that again.
  • 3/10 Canadians have smartphones, however the key thing to pay attention to is the drastically rising adoption rate (over 90%/year).
  • 9/10 high income earning Canadians have smartphones.
  • 50% of Twitter use occurs on mobile devices.
  • On average, Americans spend 3 hours a day on their mobile device.
  • Half of all local searches occur on a mobile device.
  • The definition of mobile has evolved. Focus should be on understanding that people want contextually relevant content on the go.
  • Magic mirrors are coming. Watch “The Future of Screen Technology“.
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