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Tag: marketing

CMA Mobile Marketing Conference Debrief

Last week I attended the CMA Mobile Marketing Conference in Toronto. Here are some of my condensed notes and key takeaways:

  • Less than 1% of all websites are mobile enabled and yet in 2011 most people access the internet via a mobile device. <–Please read that again.
  • 3/10 Canadians have smartphones, however the key thing to pay attention to is the drastically rising adoption rate (over 90%/year).
  • 9/10 high income earning Canadians have smartphones.
  • 50% of Twitter use occurs on mobile devices.
  • On average, Americans spend 3 hours a day on their mobile device.
  • Half of all local searches occur on a mobile device.
  • The definition of mobile has evolved. Focus should be on understanding that people want contextually relevant content on the go.
  • Magic mirrors are coming. Watch “The Future of Screen Technology“.

The importance of timing during a brand experience

Over the last year of getting on Air Canada flights, I have noticed the first thing mentioned to passengers upon boarding the plane is “Welcome aboard Air Canada , the #1 airline in North America according to….blah blah blah magazine”.

I’d like to point this out as an example of poor timing and what not to do when trying to deliver a brand experience.

Semantic confusion surrounding modern marketing

There are numerous marketing terms that are being misused so often these days that I often find it necessary to give a quick lecture on semantics before presenting, training or consulting with clients. If this is not done from the get-go, then consensus within a group is nearly impossible to attain. Even if two people fundamentally agree on something, they have no way of knowing due to the fact that their initial paradigms are different. A great visual example of this is the famous illustration of the old lady/young lady I have included in this post.