marketing & social media strategist focused primarily on helping public sector organizations achieve their objectives more efficiently and effectively

international speaker and workshop facilitator on the topics of strategic marketing, modern communications, social media engagement and government 2.0

Public Sector Marketing 2.0 - Fresh insights on government, association, and non-profit marketing in a Web 2.0 world

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March 05, 2008

Social Media Explanatory Diagrams and Statistics

Out of the plethora of simplified Web 2.0/Social Media Application diagrams that I’ve been “Digging” through lately and adding to my collected workshop material ; I really like the one I posted below. It provides a good breakdown (for beginners) of some of the more common applications out there along with their primary purpose.

social-starfish2.jpg

I also like this diagram from Forrester Research, on the various segments (by usage behaviour and age) of social media.

social-media-segments1.jpg

Finally, the graph below illustrates specific usage among the general aggregate U.S. online population vs. U.S. youth (ages 12-21).   Canadian patterns are quite similar, although we have higher relative usage of social networks such as Facebook (when you look at % of overall population).

forrester_activites.png

I figured I’d post these up for you, since by the time I get around to using them , there will likely be a whole slew of new ones that I will prefer. Let me know if any of you need something specific, I’ve got quite a hefty collection.

Do you have any favourites yourself? Let me know!

*Note to all Americans: the “ou” in the word “favourite” is intentional; that’s how we spell up here.

Cheers!

MK

15 Comments
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15 Responses to “Social Media Explanatory Diagrams and Statistics”

  1. [...] 14, 2008 · No Comments A couple of days I wrote a blog post about a great diagram I saw here with a whole bunch of different social media [...]

  2. ryan calgary says:

    do you have larger versions of these? i think they would be useful for something i’m working on, but can’t quite make out the small print…cheers!

  3. Sure Ryan, send me your email…

  4. [...] in point: The diagram below (building on the original Social Media Starfish concept) does an excellent job of explaining the various social media channels that you can engage [...]

  5. [...] in point: The diagram below (building on the original Social Media Starfish concept) does an excellent job of explaining the various social media channels that you can engage [...]

  6. Bryce says:

    Hey Mike – that starfish is a brilliant little visual you made up. Any chance I can get that in high resolution for one of my master’s classes?

    Thanks,

    Bryce

    (kerker@gmail.com)

  7. Hey Bryce, have a look at the new one from Brian Solis (http://www.mikekujawski.ca/2008/08/19/social-media-channels-diagram-newly-updated/) . He is the creator and should have a high-res copy. The old one you are referring to was circulating around the net with no source.

    Cheers,
    MK

  8. Melissa says:

    Hi Mike! Would you mind emailing me the larger versions as well? melissa@academicagroup.com

  9. Ok Melissa, I sent some to your email

  10. Mitchell Bernard says:

    Hi Mike! I guess I’m not the first to ask for a larger version. Haha. If you can, it would be greatly appreciated! mitchell.j.bernard@gmail.com.

    Thank you so much and an interesting post.

  11. Hi Mitchell, unfortunately I don’t have the hi-res anymore. Try looking it up on Google Images using the Google Advanced Search (make sure hi-res is checked).

  12. This blog provide nice information, keep up the good work.

  13. Hello there.. very nice and useful writing, I think you really know about this problem. thanks for your posting about this, it help me a lot.

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