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Social Media Explanatory Diagrams and Statistics

Out of the plethora of simplified Web 2.0/Social Media Application diagrams that I’ve been “Digging” through lately and adding to my collected workshop material ; I really like the one I posted below. It provides a good breakdown (for beginners) of some of the more common applications out there along with their primary purpose.


I also like this diagram from Forrester Research, on the various segments (by usage behaviour and age) of social media.


Finally, the graph below illustrates specific usage among the general aggregate U.S. online population vs. U.S. youth (ages 12-21).   Canadian patterns are quite similar, although we have higher relative usage of social networks such as Facebook (when you look at % of overall population).


I figured I’d post these up for you, since by the time I get around to using them , there will likely be a whole slew of new ones that I will prefer. Let me know if any of you need something specific, I’ve got quite a hefty collection.

Do you have any favourites yourself? Let me know!

*Note to all Americans: the “ou” in the word “favourite” is intentional; that’s how we spell up here.



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  1. ryan calgary

    do you have larger versions of these? i think they would be useful for something i’m working on, but can’t quite make out the small print…cheers!

  2. Bryce

    Hey Mike – that starfish is a brilliant little visual you made up. Any chance I can get that in high resolution for one of my master’s classes?




  3. Hi Mitchell, unfortunately I don’t have the hi-res anymore. Try looking it up on Google Images using the Google Advanced Search (make sure hi-res is checked).

  4. Thank you for every other informative blog. Where else may I get that type of information written in such an ideal approach? I’ve a undertaking that I’m simply now running on, and I’ve been at the glance out for such info.

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