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Tag: Web 2.0

Three quick buy-in quotes for your next presentation to senior mgmt on social media

Well, it’s that time of year again (fiscal year-end for most of our gov clients) during which I apologize for being absent and putting my blogging off to the side. I’ve actually probably written more than enough this month to fill the pages of a few lengthy Harlequin Novels (albeit admittedly with far less steamy content), however most it is for client eyes only. That being said, I should be back full force in April.  Hopefully I’ll be able to share a little bit more about some of the work we’re doing in Tanzania by then as well.

One quick little bit of content I thought I’d share with you in the meantime are my three favourite quotes I use (usually on an opening slide) when I present to the heads of various public sector organizations in Canada on the topic of using social media in a strategic manner.  Why do I use these quotes? The reality is that most leaders want to see someone else at their level (or above) doing something about social media (beyond tactics) before they take it seriously themselves (there are exceptions but not many from what I have witnessed).

Guideline for External Use of Web 2.0 in the Government of Canada

After years of hearing  “it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0  is now public.

Here is an excerpt from Tony’s speech:

“Web 2.0 tools provide additional means of interactive communications between government institutions and Canadians. These tools are the modern-day equivalents of town halls. They can be used for various purposes including recruitment, emergency communications, and service delivery. They also help provide valuable information to the public, stakeholders, and act as tools for consultations.

Social Media Revolution 2011 – The new Erik Qualman video

Those of us in the social media fishbowl are all familiar with the Socialnomics video series by Erik Qualman. I have used various versions throughout the years in my presentations, however not so much over the last few, due to the simple fact that many of them were being over-played and over-hyped. Another element I wasn’t a fan of was the amount of American only statistics in past videos, especially considering how global social media has become.