Last week I had the privilege of presenting my third session at the Canada School of Public Service (CSPS) – Armchair Discussion Series. This time, the topic was Social Media Monitoring – 10 Free Tools For Finding Out What People Are Saying About Your Organization. I chose to present this as a follow up to my “Social Media 101” and “Social Media & The Canadian Government” topics. I figured it was time to give people some hands-on examples of how to “listen” to the social media “conversations” occurring all around them. More importantly, I wanted to show public servants that they can use these tools right away, for free! I have posted up the presentation on SlideShare (embedded below) and provided the URL’s to each tool that was demonstrated live during the session. Note that even though I have listed ten tools, they are not necessarily in order. I didn’t want to provide a “Top 10” list since at the end of the day, the best tools depend on what the objectives are. Without knowing these, only broad suggestions can be provided. That being said, I did point out during the presentation that Google Reader (for aggregating content) and Twitter Advanced Search (for real time discussion monitoring) are my two personal favourites. Which monitoring tools do you swear by?
Social Media Monitoring – 10 Free Tools
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We actually offer a fully functional, no strings attached free version of SM2, our professional social media monitoring and analytics solution. It monitors everything in social media and provides extensive analysis tools including sentiment, gender, age, geo-location, authority, trends comparison, themes, tag clouds and much more. http://sm2.techrigy.com
Hi,
Just wanted to say that I liked your survey of tools, and I really appreciate your blog in general. As an Masters in Public Admin student, there’s clearly enormous potential in using social media to create a stronger dialogue between the public and the public sector. Thanks for helping to point the way…
Sean
Martin, I’m looking forward to trying it out…thanks.
Sean, you are welcome.
[…] to measure the impact of what you are doing, so you undertake some social media monitoring (more, and more). And you find nobody is talking about you online. You’re unremarkable. […]